major components of digital marketing

 What are major components of Digital marketing

1) SEARCH ENGINE MARKETING (SEM)

 Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

KEYPOINTS

➤ SEM is the process of gaining website traffic by purchasing  ads on search engine

➤ SEM  platforms

      → Google adwords

      → Bing ads

      → Yahoo : search ads 

2) SOCIAL MEDIA MARKETING (SMM)

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

➤ Social media marketing refers to the process of gaining traffic or attention through social media sites

➤ Facebook, Instagram, Twitter, Pinterest, you tube, Linkedin.

➤  Two types of SMM 

  

     - organic

     - paid

3) SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

➤ SEO is the process of getting traffic from the free organic, editorial or natural results of search engines

➤ There are three types of SEO techniques

     🢖→ Black hat SEO 

     🢖→ White hat SEO

     🢖→ Grey hat SEO 

4)CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

➣ example : online classes . There  will 1st give the content of the subject and then sell there course

➣  Benefits of using Content writing

       - Increased sales

       - Better customer who have more loyalty

       - Cost saving

5) E-MAIL MARKETING

Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

Use of E mail to develop relationships with potential customer/ clients.

6)  WEB ANALYTICS

• Web analytics is only a part of digital analytics. Web analytics are more on the website’s metrics while digital analytics allows you to have a more comprehensive view of your marketing strategy as a whole. What is working and what is not, thus giving you the chance to improve your marketing plan.

➤ It is the process of analysing the behaviour of visitors to a website

➤ Enable a business to attract more visitors 

➤ There are two types as follows:

        → Off-site web analytics

        → On-site web analytics

7) SALES FUNNELS

The sales funnel definition might vary depending on who you are asking. In general, it has a clear meaning that we will go deeper into down below. A sales funnel would is the appropriate marketing term used for the journey of customers. A lot of steps are essential to creating a reliable funnel. And like a funnel in real life, there is a top, middle and bottom part of a funnel.

A sales funnel is a visual representation of the journey from your prospect’s first contact with you until a completed purchase.

It is important for any business because the ultimate goals is to use digital marketing to drive sales to make profits and increase sales

8) CONVERSION RATE OPTIMIZATION (CRO)

In internet marketing, and web analytics conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

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Calculation of conversion rate

A conversion rate is defined as the percentage of visitors who complete a goal, as set by the site owner. It is calculated as the total number of conversions, divided by the total number people who visited your website.

${\displaystyle \mathrm {Conversion\ rate} ={\frac {\mathrm {Conversions} }{\mathrm {Number\ of\ visitors} }}}$ x100

For example: Your website receives 100 visitors in a day and 15 visitors sign up for your email newsletter (your chosen conversion to measure). Your conversion rate would be 15% for that day.