TOP 5 BENEFITS OF SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING (SMM) What is social media marketing(SMM) Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists , bloggers , and the general public. MAJOR PLATFORMS USED IN SOCIAL MEDIA MARKETING 1 ) Social networking websites Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships an...