digital marketing

 What are major components of Digital marketing 1) SEARCH ENGINE MARKETING (SEM)   Search engine marketing  ( SEM ) is a form of  Internet marketing  that involves the promotion of  websites  by increasing their visibility in  search engine results pages  (SERPs) primarily through paid advertising.  SEM may incorporate  search engine optimization  (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance  pay per click  (PPC) listings. KEYPOINTS ➤ SEM is the process of gaining website traffic by purchasing  ads on search engine ➤ SEM  platforms       → Google adwords       → Bing ads       → Yahoo : search ads  2) SOCIAL MEDIA MARKETING (SMM) Social media marketing  is the use of  social media  platforms and  websites  to promote a product or service. ...

 Digital marketing includes the following ➤ Content marketing ➤  Search Engine marketing(SEM) ➤  Search Engine optimization(SEO) ➤  Social Media marketing(SMM) ➤  E-mail marketing ➤  Web analytics More modules in digital marketing ➤ Conversion rate optimization (CRO)             →100 displays - 10 clicks = 10% conversion  ➤ Mobile marketing ( apps and mobile traffic) ➤ E commerce website creation and marketing ➤Video marketing ➤Influence marketing Paid advertising methods ➤ Goggle Adwords (SEM) ➤ Facebook, Twitter and Linked in Ads  ➤ You tube Ads ➤ Sponsored content and native Ads ➤ Display Ads ➤ Affiliate marketing

  Why choose a career in digital marketing? Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management. This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored. Beyond this, here are a few more reasons to consider this career. There’s a Digital Skills Gap:  There’s a growing demand for people with digital skills, particularly for those in the middle-income bracket, specifically soft skills, and according to  this study , it’s most pronounced in the US. So, sticking with ongoing training in this area, even if you’re not a complete tech ge...

 Why digital marketing With the change and evolution of modern technologies,  small and medium businesses  are doing everything they can to keep up, which can be said true for the rest of human society.  Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. The following top 5 reasons will show you why the  use of digital marketing  is not only investment-wise decision but also an effective marketing channel that can help you grow your business. Top 5 reasons why digital marketing can help you grow your business 1. Because Digital Marketing Is More Cost-Effective than Traditional Marketing Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s  Digital Marketing Spend Report  highlighted that up to 40% of respondents clai...

what is digital marketing Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels. digital marketing is much more complex than traditional marketing like newspapers,TV,radio and magazine Ads. Some  marketing  experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.     key points 1) The art of getting customers for a business via online & digital mediums 2) Social media, search engines,email-marketing,content marketing, mobile marketing and so on. Why digital marketing is the next big thing? ➤   people used to consume content via TV, newspapers, magazines & radio. ➤But now people use facebook, you tube, reading blogs etc.. ➤ This change in the consumer behaviour leads to digital marketing a...